Project Management
Customers are very important in business and the major area of concern is whether customers should be treated as customers or partners. A major concept about understanding the issue of dealing with customers and partners is to explain the meaning of the two terms. A customer also known as a client is the current potential buyer of goods or services of an organization, business entity, or individual (Schmitt Bernd, 2003). The services or goods purchased by customers are provided by sellers, suppliers or vendors. A partner on the other hand, in the category of business relates to a person with similar business ideas and forms partnership. My opinion in relation to this issue is that customers should be treated as customers. Customers are always customers and they form the reason for existence of business. Without customers a business, organization or cooperate may not grow. The services provided by business entities, organizations or cooperates are basically made for customers. There is a difference between a customer and partner because the latter means he or she is part and parcel of the daily activities of the organization or business entities (Duarte Deborah, 2003). A partner is entitled to sharing of profits or losses in the case of partnership but a customer is linked to a business or organization by means of commercial transactions. Customers should be treated as customers through various observations. The person dealing with customers should be courteous, nice, truthful and appreciative. These are the common principles that make management in organizations and business entities to consider treating customers as customers. Treating customers as customers is the role of employees and management in organizations or business entities. The objective of management organization is to certify customers and remain loyal for better performance.
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