Technology

In the dawn of the new century, Photography has evolved in many ways. One particular aspect would be in terms of technology. Photography, nowadays, are be packaged digitally. Instruments and equipment used in producing, enhancing and editing photographs are now in the form of digital images which are edited and manipulated using a program or software in a computer. This technique leads to stunning images and unique ones.  Through the course of the 21st century, digital photography has drastically changed the landscape of both advertising, editorial and commercial photography. For the most part, digital manipulation of images has been greatly used to  improve  the images and produce a whole new different meaning at perspective to an initial photograph.

In the recent years, digital photography has changed the meaning of the images in relationship to both advertising and editorial photography by creating an environment that is tampered by artificial elements. Enhancements and  photoshopping  strip away an images original meaning and replace it with a newly crafted one through digital manipulation. This meaning goes beyond the photograph itself. Recently, there has been an outburst of ethics against digital manipulation. Commercial advertising is the top avenue for this issue. Images of products or people have been manipulated in order to attract customers and improve their business. This scenario is said to have stripped photography of it true meaning. The impact of digital manipulation in photography as a truthful meaning has brought about much negativity in the sense that each image becomes a suspect of superb digital manipulation. Truthfulness and faith in each photograph is lowered because of much hype and use of digital manipulation. In todays world, a lie is synonymous to a digitally manipulated image. The reality should be upheld.