Technology

The digital media and the internet have seen tremendous growth in the 21st century. As the internet largest e-commerce player EBay has taken advantage of the internets favorable characteristics to exploit its unique service worldwide. The internet is one of the only channels in the world that has the capacity to reach every inhabitant on earth. As the internet grows EBay presence continues to get stronger.
The company creates an image of being the best place to shop for cheap merchandise around the world. The bidding system has captivated EBays customers by creating a buying model that is fun and that can provide savings that cannot be matched by traditional stores. In EBay the customer can be either a buyer or a seller. EBay serves as an intermediary in the transaction. A smart investment by EBay was the purchase of PayPal in 2003. PayPal has taken the digital experience to another level by creating the worlds first digital currency. PayPal accounts have the same guaranteed as banks whose deposits are protected up to 100,000 by the FDIC.

EBay doubled up on its revenues streams when it bought PayPal because sells have to pay fees to EBay and to PayPal. An attribute of the digital media that EBay exploited very well is the ability to reach people instantly. EBay has an aggressive online marketing strategy. The company has been very effective at attracting Generation Y audience. The EBay digital infrastructure is very secure and the level of fraudulent is extremely low considering EBay does not directly deal with the actual interchange of merchandise between seller and buyer. The EBay community has a high ethical standard evidenced by the 0.0001 fraudulent track record.